By delighting members with their shared stories from the places that are most important to them, iGrewUpIn will create personally relevant engagement with content consumers and journalists. This happens through geo-specific sharing and personalized, meaningful interaction. iGrewUpIn channels will earn new revenue, under a shared, brand for its local partners and through scalable social distribution.

Owning digital public spaces on a distribution platform, that they control, enables journalists to grow audiences in multiple geo locations. iGUI will create opportunities for local sources of news to gather the consumer activity data needed to compete for digital revenue.

The word NEWS as a “stand-alone” offer is a tough sell in todays digital content environment. In doing something this different, we will find ways to monetize the attention of the 80% of people who are not paying for news.

Where did you grow up ?